Help center
How Joe works
One guide per page of the product, in the order you'll meet them. Each guide is written from how the app actually behaves — including what's still manual while platform API approvals are pending.
Getting started
From checkout to your first approved post
/welcomeThe whole first day: pay, sign in with Google, run the 10-minute brand setup, connect an account, and approve your first drafts.
Read the guide →The 10-minute brand setup
/onboardingThree steps — Your business, Your voice, Review — that build the fact file every post, email, and page is grounded in.
Read the guide →
Social
The Social workspace
/socialHome base: the daily ritual in three zones — Engage, Ship, Plan — plus doors into Reputation, Newsletter, Website, Ads, and the Brain.
Read the guide →The content queue — approve the morning drop
/social/queueJoe drafts every weekday morning after 7am. You read, approve, or reject; approved LinkedIn posts publish themselves at their slot.
Read the guide →The Studio — draft anything with Claude
/social/studioOne editor, per-platform voices. Pick a platform on the rail, use the Claude pane to draft or design, then publish direct (LinkedIn) or via pre-filled compose.
Read the guide →Connections — wire up your accounts
/social/connectionsWhat's connected per platform, with one-click OAuth where the APIs allow it and honest setup notes where they don't.
Read the guide →Reputation — Google reviews, answered and asked for
/social/reputationPaste reviews in, get owner responses drafted in your voice, and email happy customers a review ask — with the honest copy-paste caveat until Google grants API access.
Read the guide →The customer newsletter
/social/newsletterBuild your own audience, draft a grounded monthly letter, approve every word. Sends carry an honest unsubscribe link, in daily batches.
Read the guide →Your hosted one-page site
/social/websiteA clean, SEO-ready page generated from your business facts, hosted by Joe. You edit every word; nothing is public until you publish — and the contact form fills your CRM.
Read the guide →Ads — the Meta campaign kit
/social/adsSix ad variants that differ by angle, each with a finished creative and copy inside Meta's limits, grounded in your business facts. You upload them — nothing spends on its own.
Read the guide →The Brain — what your brand has learned
/social/brainReply rates by vertical, funnel and social numbers computed from your real outcomes, distilled weekly into learnings that ground every generator.
Read the guide →
Outreach
Outreach home — the daily loop
/outreachThree cards — Reach out, Follow up, New replies — plus your progress, the automation cycle, and Gmail connections. The loop runs itself; you review and send.
Read the guide →The work session — review and send, one at a time
/outreach/workOne task on screen at a time: send a draft, run research on a venue, or skip. Claude coworks in the side pane; you decide what goes out.
Read the guide →Contacts — the CRM that fills itself
/outreach/contactsEvery account and its people, with a timeline that writes itself from your outreach activity. Your only manual inputs: notes and tasks.
Read the guide →Pipeline — drag deals between stages
/outreach/pipelineA kanban of every prospect across six stages — Lead, Contacted, Replied, Meeting, Won, Lost — with a live funnel and reply rate on top.
Read the guide →Sequences — multi-step outreach on autopilot
/outreach/sequencesDefine a cold email plus follow-ups once; the engine drafts each step for your approval, sends inside your window, and pauses the moment a prospect replies.
Read the guide →