Help center
How Joe works
One guide per page of the product, in the order you'll meet them. Each guide is written from how the app actually behaves, including what's still manual while platform API approvals are pending.
Getting started
From checkout to your first approved post
/welcomeThe whole first day: pay, sign in with Google, run the 10-minute brand setup, connect an account, and approve your first drafts.
Read the guide →The 10-minute brand setup
/onboardingThree steps, Your business, Your voice, Review, that build the fact file every post, email, and page is grounded in.
Read the guide →
Social
The Social workspace
/socialHome base: the daily ritual in three zones, Engage, Ship, Plan, plus doors into Reputation, Newsletter, Website, Ads, and the Brain.
Read the guide →The content queue, approve the morning drop
/social/queueJoe drafts every weekday morning after 7am. You read, approve, or reject; approved LinkedIn posts publish themselves at their slot.
Read the guide →The Studio, draft anything in one place
/social/studioOne editor, per-platform voices. Pick a platform on the rail, use the drafting pane to draft or design, then publish direct (LinkedIn) or via pre-filled compose.
Read the guide →Connections, wire up your accounts
/social/connectionsWhat's connected per platform, with one-click OAuth where the APIs allow it and honest setup notes where they don't.
Read the guide →How to connect Facebook and Instagram to your business
/social/connectionsThe setup in the order that actually works, including the linking step everyone misses and the verification details that get people rejected.
Read the guide →Reputation, Google reviews, answered and asked for
/social/reputationPaste reviews in, get owner responses drafted in your voice, and email happy customers a review ask, with the honest copy-paste caveat until Google grants API access.
Read the guide →The customer newsletter
/social/newsletterBuild your own audience, draft a grounded monthly letter, approve every word. Sends carry an honest unsubscribe link, in daily batches.
Read the guide →Your hosted one-page site
/social/websiteA clean, SEO-ready page generated from your business facts, hosted by Joe. You edit every word; nothing is public until you publish, and the contact form fills your CRM.
Read the guide →Ads, the Meta campaign kit
/social/adsSix ad variants that differ by angle, each with a finished creative and copy inside Meta's limits, grounded in your business facts. You upload them, nothing spends on its own.
Read the guide →The Brain, what your brand has learned
/social/brainReply rates by vertical, funnel and social numbers computed from your real outcomes, distilled weekly into learnings that ground every generator.
Read the guide →How to post a photo to Facebook or Instagram from your phone in under a minute
/socialTake the photo inside the app, get a caption written for it, and post, queue, or copy it. No shortcuts app, no uploading later.
Read the guide →
Outreach
Outreach home, the daily loop
/outreachThree cards, Reach out, Follow up, New replies, plus your progress, the automation cycle, and Gmail connections. The loop runs itself; you review and send.
Read the guide →The work session, review and send, one at a time
/outreach/workOne task on screen at a time: send a draft, run research on a business, or skip. Joe coworks in the side pane; you decide what goes out.
Read the guide →Contacts, the CRM that fills itself
/outreach/contactsEvery account and its people, with a timeline that writes itself from your outreach activity. Your only manual inputs: notes and tasks.
Read the guide →Pipeline, drag deals between stages
/outreach/pipelineA kanban of every prospect across six stages, Lead, Contacted, Replied, Meeting, Won, Lost, with a live funnel and reply rate on top.
Read the guide →Sequences, multi-step outreach on autopilot
/outreach/sequencesDefine a cold email plus follow-ups once; the engine drafts each step for your approval, sends inside your window, and pauses the moment a prospect replies.
Read the guide →
Account
How to make AI social posts sound like you, not like a brand
/settingsAdjectives do not make a voice. Things you actually wrote do. What to paste, why it works, and how to check the result.
Read the guide →Settings, your account and the truth about your connections
/settingsWho you're signed in as, sign-out, and per-user status cards for every provider and piece of infrastructure your account actually uses.
Read the guide →