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Getting started/welcome

From checkout to your first approved post

The whole first day: pay, sign in with Google, run the 10-minute brand setup, connect an account, and approve your first drafts.

Step by step

  1. 1

    Claim your spot

    On the welcome page, click "Become a founding partner — $99/mo" to check out with Stripe, or "Request an invite" to email the founder. The email you use at checkout becomes your invite — Joe is an invite-only beta and only invited emails can sign in.

  2. 2

    Sign in with Google

    Go to the Sign in page and click "Continue with Google", using the same email you paid or were invited with. One Google account runs your whole workspace — posts, outreach, and the CRM that fills itself.

  3. 3

    Run the brand setup

    You land on the Social workspace. A card reads "Set up your brand — 10 minutes" — click "Start setup" and answer the wizard's questions about your business. This builds the fact file every post is grounded in.

  4. 4

    Connect an account

    Open Connections (linked in the footer of the Social workspace as "Manage connections"). Click "Connect LinkedIn" or "Connect X" for one-click OAuth; other platforms have honest per-platform setups explained on that page.

  5. 5

    Approve your first drafts

    Open the Content queue. Joe drafts every weekday morning after 7am — or click "Run drop now" to generate today's drafts immediately. Read each card, then click "Approve". Approved LinkedIn posts with a slot publish themselves.

Tips

  • ✓Approve the Google consent screen fully — Joe asks for Gmail send permission so outreach and review-request emails can go from your own address.
  • ✓The founding tier is set up white-glove: the founder walks the onboarding with you.
  • ✓You can re-run any part of this later — the wizard, connections, and the queue are all reachable from the Social workspace.

What you'll actually see

  • Sign-in is gated: if your email isn't invited yet, Google sign-in is refused. Reply to your checkout email or use "Request an invite" on the welcome page.
  • Nothing publishes without you. Every brand starts approval-first — Joe drafts, you tap approve.
  • Some platforms are copy-paste for now (Instagram, TikTok, Facebook posts) until their APIs approve Joe's app — each surface says so honestly where it applies.
▸Video scripta 60–120s narration you can record as-is

This is Joe, from zero to your first approved post. I'm on the welcome page — I click "Become a founding partner", pay with Stripe, and the email I used just became my invite. Now the Sign in page: one button, "Continue with Google", same email. I land on my Social workspace, and Joe immediately asks the right question: "Set up your brand — 10 minutes". I click "Start setup" and answer plain questions — what I sell, how customers describe me. That becomes a fact file, and Joe never claims anything outside it. Next, Connections: one click on "Connect LinkedIn", approve on LinkedIn's screen, done. Last stop, the Content queue. Every weekday morning it fills with drafts in my voice — I'll click "Run drop now" to see it happen live. There they are. I read one, click "Approve", and that's the whole daily job. Two minutes over coffee, and the posting happens whether I remember it or not.