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Social/social/ads

Ads — the Meta campaign kit

Six ad variants that differ by angle, each with a finished creative and copy inside Meta's limits, grounded in your business facts. You upload them — nothing spends on its own.

Step by step

  1. 1

    Describe the campaign

    In "New ad kit", answer "What is this campaign selling?" in a line or two — e.g. "Weeknight league memberships for people who've never tried sim racing".

  2. 2

    Generate the kit

    Click "Generate ad kit". Joe drafts six variants that differ by angle, not wording — each with a finished square creative, a headline, primary text, and description, all inside Meta's character limits.

  3. 3

    Copy and download

    On each variant, use the "Copy" buttons next to Headline, Primary text, and Description, and "Download image" for the creative.

  4. 4

    Upload in Meta Ads Manager

    Build the campaign in Ads Manager yourself, pasting the copy and uploading the images. You set the budget, you press go — Joe never touches your ad account.

Tips

  • ✓Angles are the experiment: run two or three variants against each other and let Meta's delivery tell you which angle wins.
  • ✓Kits are saved — come back any time to copy text or re-download images. "Archive" tidies old ones away.
  • ✓Feed what you learn back into the Brain page; winning angles inform future generations.

What you'll actually see

  • The page says it exactly: "Your campaign kit — upload to Meta Ads Manager yourself. Direct publishing (always paused for your review) arrives with Meta app approval."
  • Copy is "grounded in your business facts — never invented stats, customers, or promises."
  • Nothing here spends money. There is no budget field, no publish button, no connection to your ad account.
▸Video scripta 60–120s narration you can record as-is

This is the Ads page — a Meta campaign kit, minus the agency invoice. One question: "What is this campaign selling?" I'll type: weeknight league memberships for people who've never tried sim racing. "Generate ad kit"... and here's the kit: six variants. The key word is angles — same offer, six genuinely different ways in: the beginner angle, the social-night angle, the price angle. Each one has a finished square creative and copy that already fits Meta's limits — headline, primary text, description — grounded in my real business facts. No invented stats, no fake testimonials, ever. From here it's honest manual: "Copy" on each field, "Download image", and I build the campaign in Meta Ads Manager myself. The page says it straight: direct publishing — always paused for your review — arrives with Meta app approval. Until then, nothing here can spend a dollar on its own. Six angles, finished creatives, ten minutes. Test them against each other and let the data pick the winner.