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Social/social/ads

Ads, the Meta campaign kit

Six ad variants that differ by angle, each with a finished creative and copy inside Meta's limits, grounded in your business facts. You upload them, nothing spends on its own.

Step by step

  1. 1

    Describe the campaign

    In "New ad kit", answer "What is this campaign selling?" in a line or two, e.g. "Weeknight league memberships for people who've never tried sim racing".

  2. 2

    Generate the kit

    Click "Generate ad kit". Joe drafts six variants that differ by angle, not wording, each with a finished square creative, a headline, primary text, and description, all inside Meta's character limits.

  3. 3

    Copy and download

    On each variant, use the "Copy" buttons next to Headline, Primary text, and Description, and "Download image" for the creative.

  4. 4

    Upload in Meta Ads Manager

    Build the campaign in Ads Manager yourself, pasting the copy and uploading the images. You set the budget, you press go, Joe never touches your ad account.

Tips

  • ✓Angles are the experiment: run two or three variants against each other and let Meta's delivery tell you which angle wins.
  • ✓Kits are saved, come back any time to copy text or re-download images. "Archive" tidies old ones away.
  • ✓Feed what you learn back into the Brain page; winning angles inform future generations.

What you'll actually see

  • The page says it exactly: "Your campaign kit, to upload in Meta Ads Manager. Connect Facebook with ad access and a kit can land there paused, ready for you to start."
  • Copy is "grounded in your business facts, never invented stats, customers, or promises."
  • Nothing here spends money. With ad access connected, a kit goes into your ad account paused, one ad per variant, and only you can start it in Ads Manager.
▸Video scripta 60-120s narration you can record as-is

This is the Ads page, a Meta campaign kit, minus the agency invoice. One question: "What is this campaign selling?" I'll type: weeknight league memberships for people who've never tried sim racing. "Generate ad kit"... and here's the kit: six variants. The key word is angles, same offer, six genuinely different ways in: the beginner angle, the social-night angle, the price angle. Each one has a finished square creative and copy that already fits Meta's limits, headline, primary text, description, grounded in my real business facts. No invented stats, no fake testimonials, ever. From here it's honest manual: "Copy" on each field, "Download image", and I build the campaign in Meta Ads Manager myself. With ad access connected, one button sends the kit into your ad account paused, one ad per variant, and only you can start it in Ads Manager. Nothing here can spend a dollar on its own. Six angles, finished creatives, ten minutes. Test them against each other and let the data pick the winner.